Even if you are selling products directly or making a pitch, having good product information on display will help you. Hey, i have this text message coupon for your gym on my phone. It doesnt matter what type of gym you own whether it be a crossfit box, yoga studio, big box gym or cycling gym. Mar 14, 2018 selling gym memberships isnt easy, but with some elbow grease, youll see an increase in membership sales in no time. About 54% of people with a gym membership dont actually go.
Golds gym is a fitness center with franchises in 38 states and 22 countries. Selling gym memberships isnt easy, but with some elbow grease, youll see an increase in membership sales in no time. We know this because were all terrible at selling memberships, and even if you think your club isnt, you are best served by thinking you are. Ways to generate and close leads from the telephone, from walkins, from the internet, social media, and from. The complete guide to selling health club memberships is the first and most comprehensive book that teaches fitness professionals the exact steps to needed to make membership sales. There are three key club cultures that affect sales performance. Either way, youre sure to see you gym sales rise when you have every employee properly trained by the professional in the fitness marketing field. Onboarding members your selling system is also the first major step in your retention process which we will go into over the next couple of months. If youre a fitnesstexter client, the best case scenario is that the new fitness lead shows up at the gym, with phone in hand, and says. The process for cancelling your membership is detailed in this post. And they saw an opportunity to purchase one of the other gyms nearby. Let your clients book classes, appointments, workshops and courses right on your affiliate gym facebook page. Heres the sales script example we used on those calls.
Among the cancellations, however, is this good news. Dec 11, 2018 some of the biggest raves i heard from readers and fitness experts were for local gym chainseos in san diego, club fitness in st. How many memberships do the average franchise gym sell in. Gym closed without warning and sold my membership to. Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. The ultimate sales book for closing more gym memberships and making more money. Google ads and facebook ads can really help target customers within a particular niche or demographic. There are a lot of common misconceptions about sales pick your favorite. Since then the number of memberships sold has increased 3% annually. We know this because were all terrible at selling memberships, and even if you.
What we do in a sentence is we provide companies with a sales team on demand. We need to be proud of that yes, we want to sell memberships. Memberships the work out gym sold 550 memberships in 2001. Gym membership selling and overcoming objections body fitness september 12, 2016 at 3. How to succeed in membership sales athletic business. Longtime industry expert, casey conrad, gives simple to follow strategies and specific tools that can be immediately implemented by the reader. Tick this box as recognition that this form collects information we will use to send you updates, reminders and special deals. When a gym sales person signs you up for a trial membership do they include their phone number on the slip because they want to be the ones who get you to buy a membership. Whether its a single salesperson or a team of 100, the process is generally the same. Download it once and read it on your kindle device, pc, phones or tablets. It could be anything from providing an affordable gym membership or focusing on providing luxury services, regardless of what the price of a membership is usually a reflection of this.
Selling more gym memberships is one of the trickiest parts of running a successful gym. Sep 03, 2015 when your messages are aligned and reinforced through your selling process, you are more likely to convert your ideal customers. People who buy what we are selling improve their lives, and we get to make a living from that. May 26, 2010 costco is currently selling 3month memberships think. In this video anaz talks through her experience moving from free week trials to onemonth commitments sold over a single phone call. Stock can be sold at discounted prices to liquidate it. Most of the larger gym chains are automatically freezing payments and memberships until your gym reopens. Explore free books, like the victory garden, and more browse now. Gym membership sales script sales training for selling.
Sales processes and behavior need to be worked constantly, and as soon as you think you know what youre doing or that your staff is executing superbly, you. Some of the biggest raves i heard from readers and fitness experts were for local gym chainseos in san diego, club fitness in st. Gym membership sales pitch in this video i show you how to do the. Aug 06, 2017 about 54% of people with a gym membership dont actually go.
Selling corporate memberships is different and more. Consider deleting a product from your line if it is not selling well. As a member, you receive access to many types of classes and equipment. Jun 05, 20 7 ways to overcome price objections when selling health club memberships closing a deal when selling health club memberships is not easy nowadays. Sales tips to increase gym memberships zen planner. Add 1 hour session to cart add 3 hour session to cart. If customers hear the same sales routine over and over again, or see the same display month in and month out, your product might start to seem irrelevant. So if you want to get started growing your fitness business by selling personal training and workout plans online, schedule a demo today and let us help you join them. Below youll find a great gym membership followup phone script, as well as tips for making sales calling gym leads a little bit easier. Meeting with a small business attorney is one of the smartest things you can possibly do when selling your fitness business. Eventually though, you may decide to move on to another gym.
Gymsym was founded in 2016 by entrepreneur and physiotherapist deepinder kaur. How to effectively sell over the phone quick and dirty tips. Selling a gym in my position as mentor to hundreds of gym owners, ive been through the purchase or sale of a gym dozens of times. Aug 14, 2018 weve put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio.
Receiving a phone call from an energetic health club professional, with a purpose driven phone script, is very powerful. I read it in one sitting and have a stack of notes. You reduce the carrying value of those memberships on your balance. In a world where texts, instant messages and emails take presence over speaking with an actual human on the phone its no wonder we hate calling people and even when we do its getting harder and harder to reach anybody.
Louis, fitness formula clubs in chicago, the bay club in l. This can go a long way when it comes to finding people. If you have some other great strategies for growing your fitness center through marketing, sales, automation. Clients can easily book classes with a mobile app, view workout summaries, and set. We also found that sales meetings by phone took far less time than inperson meetings. In accounting terms, this makes those gym memberships prepaid assets, or funding for future use or services. Write an equation for the number of memberships sold at work out gym t years after 2001. And its a huge barrier you may not have considered when using your gym membership sales script. Donec tristique, enim nec egestas interdum, arcu lorem pulvinar lorem, gravida convallis urna velit in enim. We work with trainers, coaches, gym owners, physical therapists, and many other fitness professionals every single day to help them do just that. If youre due a refund for days in march you werent able to use, many gyms are saying this will be credited once the gym reopens. Sit down with an attorney and go over the entire situation. After working in a gym, learning the daytoday managerial duties, and working from a paper spreadsheet system, kaur put her domain knowledge to use through salesforce and developed gymsym to assist with business management gymsym seeks to solve the. Therefore, we were engaged with more accounts and developed a larger pipeline.
Six strategies for selling club memberships athletic business. Phone sales or telemarketing is an under valued method to effectively contact your potential health club members and close sales. The number one reason for our success was we became more efficient. Selling memberships is a key factor in growing your fitness business and.
In this video i am going to go over how to sell gym memberships for beginners. Oct 31, 2003 i know you are not a personal trainer because you love selling but because you love helping people. While they can lead to a relatively large number of sales, they can also lead to a high level of turnover. Gym and fitness businesses have sales people all over the world emailing, calling, and texting prospects and members every single day. Whether you are a gym owner, manager or salesperson, it is important to refresh your selling methods with each year. Gyms sell memberships, usually on a monthtomonth contract basis, to people looking to train or get into better shape. When your messages are aligned and reinforced through your selling process, you are more likely to convert your ideal customers. A few years ago, i traveled to boston to visit a twobrain gym. The perfect membership sales process how to sell a fitness membership duration. Gyms are often faced with limited markets and sales can stagnate. Like every process, each step plays an important role in the overall success of the sales pitch. The ultimate sales book on closing more sales and making more money in 5 easy steps. He is a recognized speaker who holds a bachelors degree in exercise science and business.
Try these gym sales closing techniques how to sell a gym. By defining your ideal buyer, youre going to sell gym memberships. Some sales training experts suggest that you get a potential client off the phone and into the gym as quickly as possible. Jan 27, 2019 in this video i am going to go over how to sell gym memberships for beginners. How to sell more gym memberships with this foolproof framework.
Amanda bracks explains how to turn leads into appointments amanda has a fully systemized training program for your fitness business with over 23 hours of training on sales. Mar 15, 2018 meeting with a small business attorney is one of the smartest things you can possibly do when selling your fitness business. Onboarding is the process of making your prospect a member. In 2011, the high court ruled it was unfair for gyms to tie in members for more than one year see the tens of thousands can cancel gym memberships and more gymgoers will find it easier to cancel contracts mse news stories. He has over 20 years of experience with executive fitness management. Free book reveals membership sales secrets used to sell millions and millions of dollars in gym memberships. Those people are effectively subsidising membership of those that do.
Top 10 tips for becoming a natural at selling health club memberships marybethfottler grow your business 0 ive always thought that one of my greatest assets when it comes to training health club salespeople is that i was terrible at it when i first started. I have a 7 months gym membership at gs hitech fitness zone, mogappair, chennai which includes all cardio, weight training, steam and crossfit valid till june 5 2020 bought for 10,000 inr selling it for. How to generate fitness membership appointments over the phone. After working in a gym, learning the daytoday managerial duties, and working from a paper spreadsheet system, kaur put her domain knowledge to use through salesforce and developed gymsym to assist with business management. When your gym receives upfront payments for yearly and monthly memberships, its receiving payment before it has earned the revenue.
The company is giving firsttime users a code for a free workout on its website. But you need to sell to get people to experience your services. Support your sales staff with the correct research, marketing and flexibility and it may. Erin has sold five new remote training memberships since her doors closed. The owners were only a few years in, but they were hugely successful. Lets face it, unless youre an attorney, theres probably a lot you dont know about the legalities of selling your gym. Weve been at notforprofits where lovely but unqualified retirees volunteer their time to greet prospects and do. Weve put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio.
Will the buyer need to continue paying for membership. You will be at the forefront of selling our outstanding village gym for those who contact us via phone email. How i sold millions of dollars in gym memberships and how you can too. If this trend continues, predict how many memberships the gym will sell in 2020. This book,is, as the name suggests a book describing body weight exercises, and a program to use them to improve ones physical fitness.
Some of her members lost jobs themselves and cant afford a gym membership. Donec tristique, enim nec egestas interdum, arcu lorem. Top 10 tips for becoming a natural at selling health club. You will sell our potential members the benefits of why we are better than the other gyms in the area and book appointments for them to visit our hotel gyms ensuring that they are excited before they walk through the door. Customers can use the wellnessliving app for iphone and android to book their next workout, pay for services, and share their affiliate gym experiences on facebook. Weve worked with over 100 different types of fitness businesses to help increase their membership and we have the testimonials to prove it. There are so many different chains of fitness centers all vying for your membership and each of these tend to have unique selling points.
If you have some other great strategies for growing your fitness center through marketing, sales, automation or member retention, wed love to hear from you. Yes, but i work in marketingmarketing is much different than sales. Six strategies for selling club memberships athletic. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. Im calling some startups in the area to find out if they are a good fit for our beta program. Download your free sales script to start closing more deals. Learn how to sell gym memberships to help prevent this happening to. All factors considered, however, the effort to sell corporate memberships is a venture well worth undertaking. A high percentage of gyms fail in their first year due to poor selling. Corporate memberships are a highrisk but highreward approach to membership sales. The art of selling memberships captivated my interest immediately. Old guy moves back from florida and takes over gym again, some bullshit happens w memberships getting revoked and shit. In 2014 the largest gym franchise in the usa sold about 6000 memberships for a 300 capacity gym. Sell more gym memberships with these 4 tactics free ebook.
Now youve got a clear picture of some of the things you can do before you actually book an individual for her first. Ensure that the product has been adequately explained. Costco is currently selling 3month memberships think. How many memberships do the average franchise gym sell in a. If you are not doing direct, persontoperson sales, then you will need to ensure that good product information is supplied via retail packaging, pointofpurchase displays, and any marketing materials. Be aware that effective phone skills will show your personality over the phone. Through his online consultancy gym launch, which the book is. To get started on cancelling your golds gym account, you will. Tips for making follow up gym sales calls gym membership.
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